category of professionals who know how to stay in demand for decades and do not lose their flair. Of course, we are talking about famous fashion photographers, whose advertising campaigns and photo shoots we admire in fashion magazines, and who have already become icons.
Mario Testino
This world-famous photographer from Peru can be safely called one of the most influential fashion photographers. Having moved to London in the 80s, in the early 90s, Testino already shoots for the leading fashion magazines in New York, Milan, Paris, and a new springboard in his career came in 1997 when he photographed Princess Diana on the cover of Vanity Fair. Mario Testino is a favorite of Hollywood stars and famous models because his main credo is that all the participants in the filming feel as at ease as possible, without forgetting to saturate his photo with glamor and chic. Over a long career, the photographer has collaborated with leading brands such as Burberry, Gucci, and Dolce & Gabbana and photographed for Allure, GQ, V, Vogue US, Vogue UK, etc.
Terry Richardson
Avant-garde, provocation, and provocation again – this is how one of the most controversial brawlers of the fashion world, photographer Terry Richardson, can be characterized. Among his works are photoshoots for Harper’s Bazaar, i-D, as well as brands Aldo, Blumarine, H&M, Mango, Sisley, Tom Ford, Diesel, YSL. Even while photographing for mainstream campaigns and magazines, he does not lose his own style. The work of this New York-based photographer is distinguished by explicit scenes and nudity. Interestingly, the photographer himself claims that he almost never uses Photoshop, as he believes that the model should look natural in a good shot.
Annie Leibovitz
No list of the best fashion photographers is complete without Leibovitz. Unconditional fame was brought to her by portraits of actors, athletes, politicians, and musicians, including John Lennon and Yoko Ono, Queen Elizabeth, Barack Obama, Hillary Clinton, Demi Moore, Lady Gaga, Kim Kardashian. After joining Vogue in 1988, she gained a reputation as a fashion photographer. This American artist is adept at working with productions and creating entire magical worlds during filming and has an extensive portfolio of work for Prada, Roberto Cavalli, Bulgari, Dior, Gap, and other famous brands.
Inez van Lamsweerde & Vinoodh Matadin
This Dutch duo, who is also a married couple, has been working in the world of fashion photography for over 30 years. Interestingly, in the first six years of working together, they were not in a relationship. It remains only to thank the universe that this tandem saw the world because each work of these professionals is a real piece of art in which originality, glamor, and dynamics are intertwined. This duo is one of the highest-paid photographers,
and this is not surprising because they do not just a photo shoot but a whole art installation. You can enjoy their unique style by browsing the campaigns of Saint Laurent,
Balmain, Jean Paul Gaultier, Isabel Marant, Lanvin, Miu Miu, Balenciaga, Givenchy, as well as on the pages of The New York Times Magazine, V Magazine, Harper’s Bazaar, GQ, Dazed & Confused, Numero, and iD.
Patrick Demarchelier
This French photographer spontaneously decided to move to Paris in New York, where he tried himself as a photographer for fashion magazines. Very quickly, Demarchelier’s pictures began to appear in magazines such as Glamor, Elle, Vogue, and each model’s dream was to work with a great photographer. Patrick Demarchelier has worked with Princess Diana, Cindy Crawford, Kate Moss, Madonna, Christy Turlington, Nadja Auermann, and brands such as Chanel, Yves Saint Laurent, Dior, and Louis Vuitton, among others. He perfectly manages to convey the magic of a random shot, and as a result, Patrick’s shots surpass any staged shots in charm.
