Regardless of the chosen direction, working in the information technology industry has many advantages compared to most other fields. They include:
High Demand
It isn’t easy to imagine a scenario where the necessity of transmitting and processing information disappears. So, as long as it exists, IT specialists are not threatened by unemployment.
Prestige
People with IT qualifications are usually respected and treated seriously by the people around them.
Interesting Social Network
People who work in the field of information technology are intellectual, educated, and often well-rounded. And this statement applies not only to exclusively technical specialists but also to non-programming IT specialists.
Respectable Level of Income
Salaries of IT industry specialists usually exceed the average income of representatives from other professional areas. It’s true, both for employees of foreign companies, as well as domestic enterprises.
Interesting Field
Information technology has been developing rapidly and irrepressibly in recent decades. Today this field is connected with innovations in all spheres of life; therefore, work in the IT industry arouses interest in people.
Great Opportunities and Freedom of Choice
The IT field doesn’t limit you in choosing the form of interaction with your employer, team, and clients. Such freedom and latitude allow you to organize your work process in the most convenient and profitable way.
Not all IT jobs are related to programming. So, let’s look at the most in-demand non-technical professions in the IT industry, which open up this field from a completely different angle.
Popular IT Professions Not Related to Programming
SEO-Marketer
Changes in search engines’ algorithms in recent years and adjustments to the duties of SEO specialists have predetermined the development of this profession in the direction of merging with marketing. The scope of SEO is not limited to the technical optimization of the site, and it requires the ability to address a variety of issues, including:
- the organization and building relationships with the customer;
- creating a plan for the development of the Internet project;
- forming a list of actions necessary to promote the site in the top search results;
- comprehensive site audit;
- competitor analysis and business niche;
- study the nature of the target audience;
- internal optimization;
- preparation of TOR for copywriters, designers, programmers, and other professionals involved in the project, as well as checking the quality of their work;
- placement of external links on the thematic sites;
- monitoring and analysis of the dynamics of the site;
- tracking updates of search engine ranking algorithms and making changes following them.
Project Manager
The Project Manager is a key figure in project development, execution, and delivery. The main tasks of this specialist include:
- agree on the TOR with the customer;
- estimate the project development costs;
- manage the process of implementation;
- organization of the team of specialists and building interaction between them;
- control over observance of quality and deadlines;
- check the intermediate and final results against the TOR;
- make reports.
The project manager is the link between the product, the customer, and the executors. This profession is suitable for people who have a good understanding of information technology and have excellent organizational skills. The project manager is responsible for the efficiency of the teamwork and project realization.
Copywriter
A copywriter with a good knowledge of IT topics and a general interest in the development of this industry has the opportunity to supplement the team of programmers and become a kind of interpreter from the programming language. The copywriter’s task is to bring complex technical data to average users in clear and straightforward language. The goal is to interest, expand knowledge and increase involvement in the use of innovative developments.
Skills and knowledge required:
- the ability to convey even complex thoughts to users in language accessible to the target audience;
- excellent command of English and at least one other foreign language;
- high communication skills;
- logical thinking;
- ability to work with different information sources and create well-structured and easy-to-follow textual materials based on the obtained data;
- technical mind combined with a solid creative ability;
- the knowledge of at least a basic understanding of programming.
IT-copywriters create content for specialized editions, thematic portals, blogs, social networks, news feeds and cooperate with publishing houses.
IT Recruiter and HR manager
Recruiting and hiring employees is another way to work in IT without being a programmer. The HR and IT recruiter interact with programmers but have nothing to do with code, although they should understand the specifics of working in this field. IT recruiters are responsible for recruiting, interviewing, and selecting applicants to meet the job requirements. At the same time, HR managers are responsible for quick and comfortable onboarding of new employees, cohesion, and team effectiveness.
Requirements for IT recruiters:
- good knowledge of the labor market and the ability to work with information resources on hiring employees;
- high communicative skills;
- ability to conduct interviews and read people;
- ability to summarize the obtained information and correlate it to the job data;
- understanding of the IT specialists’ specifics of work.
HR managers need to be able to:
- communicate with people, reveal their potential in the course of personal conversations, in the study of questionnaires;
- develop motivational and effective team building programs;
- cooperate with other departments of the company on personnel matters;
- keep reports.
It should be noted that due to the similarity of these positions in small companies, they are often combined into one.
Sales Manager
The main goal of this expert is to increase profits. A sales manager in the IT field doesn’t need to know any programming languages; still, they must have an excellent understanding of the product being sold as in any other business niche. Sales managers don’t just need to convince the client to purchase the product but to reveal all the benefits the client can gain from the offer.
Necessary skills of the sales representative:
- active sales techniques;
- client search;
- knowledge of CRM systems;
- well-developed communication skills;
- ability to identify the needs of a prospective client;
- objection handling skills;
- creation of sales proposals and product presentation;
- work with documents accompanying the transactions;
- understanding of the specifics of the IT industry.
Targeting Specialist
This IT specialist also does not need to be a programmer to perform the job duties. This career deals with developing, planning, and implementing a social media advertising campaign tailored to the target audience.
The responsibilities of a targeting specialist include:
- gathering information and analyzing the company’s product, target audience, and business niche;
- creating an advertising campaign;
- generating creative ideas to develop exciting ads and forms of advertising;
- monitoring the effectiveness of ads;
- A/B testing and data collection to provide the customer with a report on the work done and the results obtained.
Due to the constant growth of social media popularity among almost all target groups, we can expect that this IT career will become more and more in-demand.
